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forumline and MarketShare Join Forces

Travel News Asia 7 November 2004

e-Solutions provider forumline Consulting and market research specialists MarketShare have announced an exclusive teaming agreement to collectively market their services.

As part of this arrangement, forumline will be the preferred supplier of e-Commerce, e-CRM, and SMS related solutions to MarketShare's customers. In reciprocation, forumline’s customers will have special access to MarketShare’s customised market research services.

Meraj Karim Huda, Founder & Principal Consultant of forumline Consulting, said: “There is significant synergy between our services for our clients. Marketshare has an on-the-ground research presence in every major Asia-Pacific market. Their regional research in the Travel and Infocomm sectors are accurate and up to date. This is a distinct advantage which forumline's customers can benefit from to obtain customised market research - as well as surveys already completed.

Ali Mirza, co-Founder & Executive Director of MarketShare, said: “MarketShare sees CRM as a key component in winning and owning the client relationship. As such, best practices and strategies to support the market research function through forumline’s e-Solutions will add to our value proposition in helping our clients maximise their revenue generating strategies using the Internet.”

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