Golden Tulip signs up to 4oceans

Electronic distribution specialist, 4oceans has signed an agreement with the Golden Tulip Top Hospitality Group, to provide its ResConnect distribution service throughout the group's portfolio.

The new ResConnect agreement will provide Golden Tulip franchisees and TOP International members with the ability to market promotional offers, rates and product information to thousands of agents around the world, including over 3000 agents in the fast growing Chinese market.

4oceans is one of the largest electronic distribution channels in China, while its growing number of subscribers globally provides access to key new revenue streams for Golden Tulip and TOP International Hotels.

The Golden Tulip Top Hospitality Group portfolio comprises over 43,000 rooms in 390 hotels across 41 countries, with the majority of the hotels being located in urban locations across Europe, the Middle East & Africa.

Agents connected to the 4oceans platform will now gain access to the complete range of Golden Tulip and TOP International properties, with at-a-glance room availability, guaranteed reservations and instant booking confirmations in a real time, on-line environment.

Klimis Messios, Vice President Franchising and Commercial Services at Golden Tulip, said: "By utilising the 4oceans ResConnect reservations system we are able to take advantage of the real-time booking and enhanced control it enables. As the group evolves it is vital that we continue to invest in building new revenue streams, with emerging markets such as China showing incredible potential.

"Golden Tulip operates with a strong, diverse product range, particularly in Europe and the Middle East. By working with 4oceans we are able to open our properties up to new markets and new opportunities that are key to long term success in the current climate."

Juliette Newth, Hotel Relations Manager of 4oceans, added: "The new agreement provides Golden Tulip properties with a powerful distribution channel to access new and emerging markets such as China. The advanced technology allows the group to react quickly to the market, helping to build its presence and reputation with agents around the globe."