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SRS-WORLDHOTELS signs Global Sales, Marketing and Distribution Agreement with Corinthia Hotels International

Travel News Asia 3 September 2004

SRS-WORLDHOTELS has saigned a global agreement with Corinthia Hotels International to provide worldwide sales, marketing and reservation distribution services. The agreement covers 19 Corinthia hotels and resorts in Europe, the Mediterranean and Africa, and extends across SRS-WORLDHOTELS worldwide portfolio comprising more than 450 hotels in 65 countries. The hotels are now available for sale through the SRS-WORLDHOTELS network, Global Distribution Systems and major online sites.

Corinthia Hotels four decades of experience in the hospitality industry began in 1960 with the acquisition of an art nouveau villa in Malta and today extends to upscale four and five-star city and resort hotels in 11 countries, including Belgium, the Czech Republic, Hungary, Libya, Malta, Portugal, Russia, The Gambia, Togo, Tunisia and Turkey. The group includes the world famous, recently rebuilt, Corinthia Grand Hotel Royal in Budapest, the Corinthia Nevskij Palace Hotel in St Petersburg, the recently renovated Corinthia Alfa Hotel, in Lisbon, one of Libyas leading hotels, the newly opened Corinthia Bab Africa Hotel in Tripoli, and five hotels in Malta, where the company is headquartered.

We are delighted to welcome Corinthia Hotels International as our newest members, said Michael Ball, CEO of SRS-WORLDHOTELS. We are confident that our network of global sales offices and our unrivalled expertise in global distribution will give Corinthia Hotels International the extended worldwide reach that these excellent properties deserve.

Chairman of Corinthia Hotels, Hon. Karmenu Vella, welcomed membership of SRS-WORLDHOTELS, commenting: As we reach a point in our evolution where we have a critical mass of fine properties, SRS-WORLDHOTELS is a natural partner to help us extend the reach and appeal of these upscale city hotels and resorts to a global market.

Michael Ball, CEO of SRS-WORLDHOTELS, added: Not only does membership bring Corinthia Hotels International global reach via our reservation distribution network, but also the extensive sales and marketing support we provide. These include participation in the worlds major Frequent Flyer Programs, our global Corporate and Consortia contracting programs, online and off line consumer intermediary marketing and promotional campaigns and of course direct sales support.

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