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Scandinavian Airlines Sweden to launch seven new European routes

Travel News Asia 30 August 2004

In conjunction with its winter traffic program, Scandinavian Airlines Sweden is to launch seven new direct services from Arlanda, Stockholm, starting on October 31.

The new destinations are Nice, Athens, Istanbul, Rome, Stuttgart, Hamburg and Budapest. At the same time, the number of departures to Berlin is being increased, and a shuttle service introduced between Gothenburg and Copenhagen.

"With seven new direct routes and an increased number of departures, we are improving our range of services both for business and private travelers. Germany is an important market for Swedish industry and quality non-stop routes from Stockholm have been in demand for a long time. We also hope that our new departures will attract the German car industry, which flies staff from Stuttgart to Arvidsjaur in northern Sweden each week during the winter season for its car tests. There is also a need for more connections to Berlin, and we are now adding a third departure in the morning," says Anders Ehrling, President of Scandinavian Airlines Sweden.

"Just over a week ago, we launched our new Economy Flex product and introduced the snowflake low-price concept on all our European destinations. Together with the new destinations, we are thus expanding the range of options for all our customers, regardless of their needs, and this feels very gratifying," says Anders Ehrling.

Earlier this year, Scandinavian Airlines Sweden introduced direct flights from Stockholm to Prague, Manchester, Skellefte, Dublin, Dsseldorf and Edinburgh.

"With more departures between Gothenburg and Copenhagen and better connections, we also hope to meet the growing travel needs in the Gothenburg region. The number of departures per week is now being increased from 59 to 82.. In addition, we will have ten connections between Gothenburg and Copenhagen on Saturdays! The shuttle service will enable passengers from Gothenburg to benefit even more from Scandinavian Airlines' approximately 60 departures from Copenhagen to destinations in Europe and worldwide," says Anders Ehrling.

In conjunction with the winter traffic program, Scandinavian Airlines Sweden will also be discontinuing the Stockholm-Karlstad route.

"Despite a number of targeted measures, the route is unprofitable and we therefore see no alternative other than to discontinue the service. Just like all other airlines, we need to adapt to market conditions and serve those routes where we can meet customers' requirements."

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