Women encouraged to SHINE at EIBTM 2004

Travel News Asia 28 June 2004

Women in the MICE industry are being introduced to an ongoing mentoring programme at EIBTM 2004 as a result of an agreement between the event organisers and SHINE Mentoring. SHINE has already established its programme in the leisure industry and will be broadening its profile through this partnership.

This is a groundbreaking move by the organisers of EIBTM, that really addresses the needs of women in the industry, says Alessandra Alonso, Co-Founder of SHINE. EIBTMs support means that we will be able to hold a networking event at EIBTM in Barcelona, which will give visitors the opportunity to learn about the benefits of mentoring, by drawing on the expertise of others. We will also be hosting debates and recruiting both mentors and mentees at the event. It is testimony to the commitment of the team at EIBTM that they have become our first corporate member of SHINE, meaning that they will also be practicing mentoring systems within their own organisation.

The SHINE Programme provides mentoring, education, research and networking for and about women in Travel, Tourism, Hospitality and Leisure Industries. SHINEs mission is that of being an agent of change for women aspiring to leadership positions and to enable them to achieve professional and personal development in these sectors.

Debbie Jackson, Event Director of EIBTM says; We are delighted to support this initiative as it replicates best practice across the industry and encourages equal opportunities. We will also be working with SHINE to develop new research that can identify barriers that may prevent people from achieving their full potential within the industry.

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