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Virgin Atlantic introduces new Upper Class Amenity Kits designed by Ozwald Boateng

Travel News Asia 25 October 2004

Virgin Atlantic is to introduce brand new amenity kits for its Upper Class passengers, specially designed by bespoke couturier and Savile Row tailor Ozwald Boateng. The new kits, which will be onboard from October 28, will be a designer wash-bag containing essentials for travel including Ozwald Boating socks and toothbrush and a gift specially designed by Ozwald.

Sir Richard Branson, Chairman of Virgin Atlantic, said, “We are delighted to be working with Ozwald Boateng on the new Upper Class amenity kits. I have long admired his work and indeed, my first suit was made not so long ago by this talented designer! We can now bring his unique style to the sky with a fantastic new amenity kit to complement our award winning Upper Class Suite.

Ozwald Boateng, commented, “I am delighted to have designed the new amenity kits for Virgin Atlantic Upper Class. Virgin Atlantic has blazed a trail with a new standard of stylish air travel – they have successfully brought elements of a luxury five star hotel to their Upper Class Suite and have created the ultimate flying experience.

“I see Virgin Atlantic as a perfect partner for me as their ethos of style, quality and individuality is so close to my own brand values.”

Each Upper Class passenger will receive the new kit, an Ozwald Boateng unisex wash bag, which is black with red or purple herringbone lining, containing: Ozwald Boateng socks and toothbrush, toothpaste, earplugs, Virgin Atlantic eye mask, Virgin Atlantic pen, comb, Polo mints, Virgin Vie Moisturiser and Lip balm. On outbound flights a special gift from Ozwald will be a pair of cufflinks and on inbound flights it will be an Ozwald Boateng hand mirror or key ring. All gifts are presented in designer gift bags.

See other recent news from: Virgin Atlantic

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