MATTA Provides Members with eMail Marketing Solution

In its goal to equip its members to embrace e-commerce, the Malaysian Association of Tour and Travel Agents (MATTA) has endorsed Travel e-Solutions provider forumline Consulting and its marketing partner Global Interactive Learning Sdn Bhd (GIL) to provide e-marketing solutions to travel agents in Malaysia.

With immediate effect, MATTA members can now access the latest e-marketing solutions available as a specially priced package to begin their online business initiatives. As part of the agreement, forumline will supply GIL’s “IM Pro” email marketing solution and relevant consulting services as a combined solution to travel agents.

Hamzah Rahmat, VP Technology, MATTA said: “It is important for our members to begin tapping into the potential revenues via online processes. MATTA has evaluated the forumline-GIL offering as a useful and cost-effective package for our members to start their e-marketing programmes. IM Pro is an easy-to-use and effective e-marketing tool - travel agents can begin to use it with just a half-day training, which we will provide to them once they sign-up. We have developed two entry-level packages: one for our members who are new to e-marketing, and another for those that are a little more advanced in their online initiatives. This solution will enable Malaysia’s travel agents to stay competitive with other travel suppliers such as airlines and hotels who are already marketing online. We are confident that this initiative will be a useful B2C e-marketing tool for our members. MATTA will continue to urge members to avail themselves of the many tools that are available today in the market.”

Meraj Karim Huda, Founder and Principal Consultant of forumline Consulting said: “We are delighted that MATTA has selected our customised solution for its members. We greatly respect Tunku Iskandar’s and En. Hamzah’s vision to enable their members to practise e-business; we very much appreciate the prospect to assist MATTA in achieving this goal. e-Travel is a fast-growing revenue channel in Asia-Pacific market. Malaysia has an increasing number of Internet users - many of whose lifestyles will eventually include doing business online. forumline will assist travel agents to strategise and nurture their online customer relationship management by using IM Pro. We will provide customised consulting for Database segmentation, e-Newsletter Campaign management and strategy, and Database acquisition strategy.”

Gary Thompson, Managing Director, Global Interactive Learning said: “IM-Pro is an advanced but easy to use email marketing tool. It was specifically designed for small to medium businesses wanting to take advantage of the Internet as a business medium. Hence, it is ideal for many travel agents. IM Pro is a web-based tool for use by anyone has a non-technical background. It is a useful to tool to measure the effectiveness of email marketing, providing instant information such as email Open Rates, Bounce Back details, and automatic Unsubscribes. Travel agents only require knowledge of Word/Excel, and access to the Internet to use IM Pro to easily create Electronic Brochures, Last Minute Promotions, Marketing Letters, etc.”