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Austrian TV Channel projects Dubai among 10 popular destinations in FEREIN 2004

Travel News Asia 18 January 2004

The Dubai Department of Tourism and Commerce Marketing (DTCM) participation in the on-going FEREIN 2004, an international tourism exhibition has received popular recognition by an Austrian Television channel, TW1. The channel has categorised the emirate among the 10 best destinations out of the 42 countries participating in the event. The channel is covering daily the exhibition focusing on Dubai and its attractions, and is taking place in Vienna, Austria.

DTCM Manager Overseas Promotions, Khalifa Buamaim said that the channel is telecasting the event as a prime time programme, which is being viewed by millions of audience across Austria and some parts of Europe. "TW1 specialises in featuring the top most travel and sports destination around the world. Their acknowledging Dubai among the 10 best global destinations is an achievement and vindicates the efforts of the emirate in wooing the Austrian travelers to Dubai," said Mr. Buamaim.

He noted that the exhibition is visited by above 80,000 serious visitors and there was a general consciousness that the event has struck a chord among the most discerning decision makers of the tourism industry worldwide. "About 500 exhibitors from 42 destinations present at the event, helped in generating excellent business opportunities and made us achieve laudable results by renewing our old contacts and strengthening new ones," said Mr. Buamaim.

He said that the popularity of FERIEN 2004 has registered a sizeable boost in size and number. "This year the total area of exhibition has increased by 20 per cent sq metre compared to the last year's 28,000 sq metre," said Mr. Buamaim.

The DTCM promotions in the Austrian market have fetched commendable results so far. "In the third quarter of 2003 the number of Austrian hotel establishment guests registered an increase of 43.12 per cent compared to corresponding quarter of 2002", concluded Mr. Buamaim.

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