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IFA Hotels & Resorts scoops DTCM Award

Travel News Asia 12 February 2004

IFA Hotels & Resorts, a subsidiary of Kuwait-based International Financial Advisors (IFA), has been awarded by the Department of Tourism and Commerce Marketing (DTCM), Government of Dubai for The Best Co-participant Workshop Presentation during a recent Dubai Shopping Festival road show.

The award resulted from a DTCM road show covering the Saudi Arabian cities of Jeddah, Riyadh and Al Khobar in which IFA Hotels & Resorts was a key participant.

The decision was taken after carefully considering the attractiveness, punctuality, creativity, display tidiness, professional approach to clients, interaction between clients and co-participants and the presentation of co-participants to invitees at every workshop in all the cities during the road show, explained Saleh Al Geziry, Executive, Overseas Promotions, DTCM.

IFA Hotels & Resorts, the main investor in Dubais Palm-Jumeirah offshore island, is a regular participant in DTCM events.

Saudi Arabia is a key market for our projects on The Palm-Jumeirah and joining forces with the DTCM enabled us to reach a vital target market, said Omar Al Rashid, Sales Manager, Kuwait, IFA Hotels & Resorts, who spearheaded the companys participation.

This award is very much appreciated as recognition for the companys investment in and support of the vision of Dubais Crown Prince and UAE Defence Minister, His Highness General Sheikh Mohammed bin Rashid Al Maktoum.

 In prime focus in the Saudi Arabian road shows were IFA Hotels & Resorts fully-serviced, beach-view Palm Residence twin towers Al Nabat and Al Haseer, which have already attracted international and regional investors, with both buildings nearly sold out.

The 246 freehold Palm Residence apartments, which sell for around US $320,000 to US $1.5 million for penthouses, will have stunning marina and ocean views, iconic architecture, luxurious interior design and their own private beach club.

Differentiating factors of the IFA Hotels & Resorts properties which are appreciated by our Saudi clientele, are their extremely high quality, the fact that they will be serviced by a renowned five-star hospitality operator, the payment guarantee offered to freehold buyers and the availability of rental administration, explained Al Rashid.

These apartments represent an excellent investment opportunity in Dubai, which is set to be one of the worlds most sought-after tourism destinations.

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