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TravelSolutions GSA extends voice reservation service to Unirez Hotels

Travel News Asia 9 January 2003

TravelSolutions GSA Co Ltd is now extending private label voice reservations to more than 100 Unirez member hotels across Asia Pacific under an exclusive marketing agreement.

As part of the agreement, TravelSolutions GSA will support member hotels with a series of sales and marketing initiatives, conducted initially in Hong Kong and Singapore and then across other Asian markets, to increase the awareness of these properties and to drive incremental sales.

"We are extremely delighted to be able to provide complementary services to Unirez member hotels in Asia Pacific. We will be working very closely with them to determine their respective needs across different market segments as well as develop core and hotel specific products to increase business and revenue," says Ms Cecilia Tee, Executive Director of TravelSolutions GSA Co Ltd.

TravelSolutions GSA Co will receive all enquiries for Unirez hotels under the TravelSolutions label. "This will enable clients to call one number for enquiries to any of the 100 hotels in Asia Pacific," says Ms Tee.

Ms Winnie Chui, Managing Director of TravelSolutions Co Ltd, the sole distributor for Unirez system in Asia Pacific, emphasises the company's objective to provide a total solution to hotels signed up under Unirez. "I am delighted to appoint TravelSolutions GSA Co Ltd on a private label basis for  voice reservations. In addition, Cecilia and her team will further improve and increase demand through promoting targeted sales and marketing initiatives to our Unirez hotels in the Asia Pacific region. Hotels will now enjoy not only a greater distribution through the Unirez system but also enhanced products that will meet their needs." TravelSolutions GSA Co Ltd is an associate company of TravelSolutions Co Ltd.

Adds Ms Tee, "Service, convenience and speed are critical in our markets. Being able to provide what our client needs through the convenience of one number on a real time basis will allow us a greater market share in hotel reservations.

"I believe our appointment will further enhance the awareness of Unirez member hotels as well as create greater value in terms of sales and profitability to these properties."

TravelSolutions Co Ltd is the exclusive sales distributor for Unirez, Optims and GlobeKey in the Asia Pacific region. Its objective is to provide advance e-commerce solutions to the hospitality and travel industry. Unirez offers global distribution system solutions to hotel and hotel chains while Optims offers property or groups yield/revenue management solutions.

Its associate company, TravelSolutions GSA Co Ltd is a sales and marketing services company focusing exclusively on the hospitality and travel industry. It provides a variety of specialized services including voice reservation facility, sales & marketing and public relations services targeted at specific needs of individual hotel or hotel chains. It is the general sales agent, Greater China and Philippines, for Choice Hotels International, and also the Hong Kong general sales agent for six Lotte Hotels in South Korea.

TravelSolutions GSA Co Ltd has a network of offices in Beijing, Guangzhou, Shanghai, Seoul, Singapore and Taipei.

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