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ASEAN to advertise on CNN

Travel News Asia 29 January 2003

The Association of Southeast Asian Nations (ASEAN) launches its first-ever advertising campaign on CNN International. Starting in January, the on-air promotion entitled 'Visit ASEAN Campaign' will promote tourism in the Association's Member Countries. 

The campaign will consist of 30-second TV commercials airing on CNN's Asia-Pacific channel, plus specially produced 'Sights and Sounds' on-air spots promoting individual ASEAN countries' tourism. In addition, CNN has partnered with ASEAN to be the official media partner for its tourism travel forum to be held in Cambodia.

"This advertising campaign is ASEAN's first-ever cooperation for tourism in the region. By partnering with CNN International, our Member Countries are set to benefit from the highest level of exposure to our target audiences," said Sheikh Jamaluddin bin Sheikh Mohamed, Chairman of "Visit ASEAN Campaign" Marketing Task Force and Director-General of Brunei Tourism.

"ASEAN's campaign is perfectly placed to air on CNN International as we offer both quantity and quality of viewer across the Asia Pacific thereby directly targeting the consumers ASEAN wish to reach. Pan-regional surveys continually confirm CNN's leading position in reaching high-income, frequent travelers thereby delivering incomparable value to our marketing partners," said Nick Morgan, Senior Vice President, News Advertising Sales, Turner International Asia Pacific Ltd.

CNN International is a leading global 24-hour news network, and is available to more than 160 million households and more than one and a half million hotel rooms worldwide.

The Association of Southeast Asian Nations (ASEAN) was established in 1967 with the fundamental goals of cooperative peace and shared prosperity. ASEAN consists of ten Member Countries, i.e. Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

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