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More than half Dragonair's Fleet to feature new look before Lunar New Year

Travel News Asia 29 December 2003

More than half of Dragonair's fleet of 23 passenger aircraft will sport the airline's new-look interiors and redesigned cabins in time for the Lunar New Year holiday period. 

The redesign, an initiative aimed at raising the travel experience of passengers to a new level, was launched in January this year, and includes new seat configurations, and new colour schemes, fabrics and serviceware.

"The feedback from passengers who have already seen it has been extremely positive," said Andy Tung, General Manager, Marketing & Sales. "And so we are very pleased that the majority of passengers travelling over the Lunar New Year period will be able to experience the new look and feel for themselves."

An integral part of the project was giving each cabin class a distinct personality, created through the use of complementary colours, materials and shapes.

Said Mr. Tung: "Our new First Class exudes prestige and individuality; Business Class is contemporary with a look and feel that is synonymous with lifestyle; and Economy Class has an air of fun and freshness. Together they encapsulate the character and personality of Dragonair, a dynamic airline that is growing and innovative."

The airline collaborated on the project with Ludeke Design of Switzerland, an industrial design studio, which helped to develop the design guidelines and philosophies underpinning each aspect of the new cabin interior and service enhancements.

A total of 18 aircraft will have the new design by the Lunar New Year: four A330s, six A321s and eight A320s.

Meanwhile, installation of an inflight entertainment system and a 110 AC in-seat power supply system has been completed on four of Dragonair's A330s and two A321s; the systems will eventually be featured on 15 aircraft.

The total cost of all the redesign and service enhancements is $195 million.

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