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Le Meridien Middle East targets intra-regional travel with free night promotion

Travel News Asia 1 April 2003

Moving to counter the downturn in travel around the world, the luxury hotel group Le Mridien has introduced a Free Nights promotion for its seven properties in the UAE, as well as selected hotels across the Middle East and India.

Central to the Free Nights offer is the 3 for 2 offer, whereby anyone booking two nights at one of the group's participating hotels in the Middle East or India gets a third night for free.

"Le Mridien has long been focused on this region: we have 20 properties in the Middle East, which represents more than 18 per cent of the group's inventory worldwide," said Russel Sharpe, regional vice president of sales for the group.

"Intra-regional tourism is crucial at the moment, which we identified 18 months ago, and again acted on when our seven UAE properties undertook a GCC roadshow during February and early March.

"To encourage both corporate and leisure travel just now, we have taken this opportunity to give something extra to those that choose to stay with us."

The offer will run until September 15, and also incorporates the group's special Passport rates. It covers resort hotels such as Le Royal Mridien Beach Resort & Spa in Dubai and the recently opened Le Mridien Al Aqah Beach Resort, as well as city properties such as Abu Dhabi Grand - soon to be rebranded as Le Royal Mridien Abu Dhabi - and Al Sondos Suites by Le Mridien in the heart of Dubai.

Sharpe added: "We are particularly aiming this promotion at both new and existing regional customers, and a key message for all our local markets is that, in fact, there has never been a better time to travel to the UAE."

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