Sabre Working with Google to Develop an AI-Driven Technology Platform

Sabre is working with Google to develop an Artificial Intelligence (AI)-driven technology platform.

Known as Sabre Travel AI, the platform is infused with Google’s state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalized content more quickly, deliver personalized content that better meets the demands of today’s traveler, and create expanded revenue and margin growth opportunities.

The GDS will also integrate Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021.

“Sabre Travel AI is a game-changer. We are proud to be working with Google to build technologies that will seek to re- define the way travel companies do business, and turn the insights derived from analyses into repeatable, scalable operations. The development of Sabre Travel AI marks a milestone in our technology transformation and a significant step toward achieving our 2025 vision of personalized retailing,” said Sundar Narasimhan, president of Sabre Labs. “With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers. We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions that we believe are smarter, faster and more cost-effective – a first-of-its kind in travel.”

Sabre Travel AI capitalizes on Google Cloud AI solutions and automated machine learning tools that sense, analyze and predict consumer behaviors – using real-time shopping information and sophisticated travel-specific business insights.

The technology enables airlines, agencies, corporations, hoteliers and other travel partners to take their retailing and digital customer experience strategies to the next level.

Beyond retailing, customers will be able to power distribution strategies across all channels with the same unified approach and even deploy these Travel AI-powered solutions in airports or mobile apps to better serve the traveler.

In the future, Sabre expects it customers to be able to seamlessly integrate their own proprietary solutions within the system. Sabre Travel AI will provide access to cloud-based, advanced technology tools to help prepare and store data sets, augment them with customer proprietary or other third party databases, rapidly test and learn with experimentation frameworks, develop and deploy proprietary machine learning models, understand model performance and quickly optimize and deploy new solutions in a scalable environment.

Sabre has said that that its strategic partners, like Google, will not have the right to access or use any of the company’s or its customer’s data. How that data resides in Google Cloud is managed by Sabre.

“Since the inception of our strategic relationship with Sabre, one of our goals has been to bring together the talent and technology of both our companies to create the future of travel,” said Rob Enslin, president of Google Cloud. “Sabre Travel AI perfectly represents Google Cloud’s strategic vision to partner deeply with thought leaders in industry verticals to utilize Google Cloud’s innovative technologies to transform and create industry firsts. Today’s announcement is what we hope will be the first of many concepts generated from our partnership.”

Through its partnership with Google, Sabre plans to continue to innovate using the new power source of Sabre Travel AI and launch more new retailing capabilities in the market beginning early 2021.

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