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Tue, 14 May 2019

United Airlines' New Inflight Safety Video Features Spider-Man

United Airlines' latest inflight safety demonstration video features Spider-Man.

In addition to the safety video, United's broader promotional partnership with Sony Pictures in celebration of Spider-Man: Far From Home, will include one-of-a-kind Spider-Man: Far From Home-themed Polaris business class amenity kits and unique experiences for MileagePlus members to see the highly-anticipated summer blockbuster through MileagePlus Exclusives.

In addition to United employees providing instruction on what to do in the event of an emergency, the safety demonstration video, scheduled for take off on 1 June 2019, features MileagePlus members who bid miles for the opportunity to appear in the video and special appearances by cast members from this summer's highly anticipated film.

United Airlines' latest inflight safety demonstration video features Spider-Man. Click to enlarge.

"For decades, Spider-Man has consistently shown the importance of using power to do good and to keep the public safe. We also believe that our greatest responsibility is to keep our customers and crew safe on board our aircraft," said United's Vice President of Marketing, Mark Krolick. "We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the inflight safety video and creatively engage customers on such an important announcement."

The video begins with villains entering a corner store and causing 'turbulence' with their disruption to Mr. Delmar, played by Hemky Madera. The deli scene includes a framed photo of Stan Lee, honoring the immense impact he had on the Marvel community. Customers will also notice the new United livery displayed on the animated 787-10 aircraft, prior to customers learning the locations of the exits. Next, Peter Parker's best friend Ned, played by Jacob Batalon, shares a scene with United CEO Oscar Munoz as the villains head into a nearby theater to escape Spider-Man. In one of the final scenes, Eugene "Flash" Thompson, played by Toni Revolori, helps to demonstrate that cell phones and large devices should be put into airplane mode prior to take-off. This fast-paced and entertaining video concludes with Spider-Man ensuring that everyone is safe and settled as their journey begins.

Spider-Man: Far From Home Amenity Kit

Also beginning in June, United customers traveling in Polaris business class will receive a limited-edition Spider-Man: Far From Home themed amenity kit, which will feature Spidey-branded comfort products including an eye mask, socks, tissues, ear plugs, a toothbrush and a pen alongside luxury skincare products, designed exclusively for United customers.

Spider-Man: Far From Home Premiere

MileagePlus members can now bid their award miles on a one-of-a-kind experience to attend the Spider-Man: Far From Home premiere in Los Angeles on 26 June 26. This opportunity will give a member access for two to attend the premiere, red carpet event and after party. Members also have the ability to use miles to attend a pre-release screening of Spider-Man: Far From Home in one of United's seven hub cities.

See also: Hong Kong Disneyland Opens Ant-Man and The Wasp: Nano Battle! and How's Business at Hong Kong Disneyland? Exclusive HD Video Interview with VP Commercial Strategy.

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