Hyatt and Small Luxury Hotels of the World in Strategic Loyalty Alliance

Hyatt and Small Luxury Hotels of the World (SLH) have signed an agreement that will expand the number of places World of Hyatt members can earn and redeem points. The launch is targeted for the end of the year.

Hyatt currently has a portfolio of more than 700 hotels worldwide, and SLH has a collection of more than 500 independently owned luxury hotels around the world.

Once everything is finalised, members of World of Hyatt will be able to earn and redeem points during stays at participating SLH hotels when they book through Hyatt channels.

“This is another example of how Hyatt continues to listen to the wants and needs of World of Hyatt members and take meaningful action,” said Mark Hoplamazian, president and chief executive officer, Hyatt. “SLH’s high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia.”

Filip Boyen, chief executive officer, Small Luxury Hotels of the World, said, “We are constantly looking for ways to add value for our many independently spirited hotels. This coming alliance with World of Hyatt does just that. Our work together will allow World of Hyatt members to enjoy loyalty benefits across a wider choice of small independent luxury hotels. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members.”

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