Finland Named Partner Destination of ITB China 2018

Wed, 28 Feb 2018

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Finland Named Partner Destination of ITB China 2018

Finland has been named as the Partner Destination of ITB China, scheduled to take place from 16 to 18 May 2018.

Around 50 delegates from Finland, which has a strong presence on the show floor, will be representing the country at ITB China this year.

“Finland has proven that it is attaching a great importance in enhancing Chinese tourists’ travel experience,” said David Axiotis, General Manager ITB China. “Finland is running a multitude of visa centers in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payments systems adding a lot of convenience for Chinese visiting Finland. These are just some examples clearly proving Finland’s devotion to the Chinese travel market, which is a perfect precondition to being ITB China’s Partner Destination.”

As Partner Destination, Finland will be the co-host of ITB China’s official opening dinner with some 600 guests attending and will also organise numerous events during the fair, such as a dedicated networking reception on the evening of 16 May, attracting some 300 attendees.

Paavo Virkkunen, Executive Vice President, Business Finland & Head of Visit Finland commented, “Chinese travellers are a very important tourism source market for Finland, and the growth in visitor numbers has been impressive in recent years. From January to November 2017, the number of overnights from China to Finland has reached to 321,172 with a 34.3% growth compared to January to December 2016. China represents the 5th largest group of travellers to Finland. We are continually working to enhance our partnership with travel trade partners in China to provide unqiue travel products to Chinese travellers and ITB China provides us with a great platform to present Finland to Chinese decision makers.2018 also marks the EU China Tourism Year for which ITB China is an official partner event of. As a member of the European Union, Finland is thrilled to contribute to this year of cooperation and celebration between China and Europe and we are looking forward to a successful ITB China 2018.”

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