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Tue, 23 Jan 2018

LASALLE College of The Arts to Design SIA Innovation Lab

Singapore Airlines (SIA) has entered into a partnership with LASALLE College of the Arts under which LASALLE students will conceptualise and design a new Innovation Lab to be set up by SIA.

The collaboration involves engaging Final Year students from LASALLEs School of Spatial & Product Design in a competition to come up with key design concepts, layout plans and an interior design proposal for SIAs Innovation Lab, which is expected to open around the middle of 2018.

Students will form teams to develop their design proposals under the guidance of LASALLE lecturers who will offer coaching and expert advice.

Singapore Airlines Boeing 787-10. Click to enlarge.

A panel of judges, comprising design industry veterans, lecturers from LASALLE and senior management from SIA, will then evaluate the submissions, with the winning team  earning a cash prize of $4,000 as well as return Economy Class tickets to any SIA destination.

The proposals will be assessed based on criteria such as functionality, creativity and originality.

To offer students the opportunity to translate theories learned in the classroom into practical industry experience, the winning team will also be involved in bringing their concepts to reality in the construction phase of the Innovation Lab.

The new 3,200 sqft Innovation Lab will serve as a collaborative workspace that offers SIA staff an energetic and conducive area to facilitate the generation of innovative ideas and solutions to challenges, including with external partners such as start-ups, as well  as be a test bed for technology-related projects.

Singapore Airlines has always been a great supporter of education. Through this unique partnership with LASALLE, we look forward to tapping into the minds of  bright young students while also providing them an opportunity to showcase their design  abilities and apply what they have learnt in the classroom to a real-world setting, said Singapore Airlines Senior Vice President Corporate Planning, Ms Lee Wen Fen.

Ms Nur Hidayah, Dean, Faculty of Design, LASALLE College of the Arts, said, This collaboration with Singapore Airlines is a first-of-its-kind, invaluable learning opportunity for LASALLE students: not only to design a brand new, digitally-driven workspace for a world-renowned company, but also to be involved in bringing it  to life. At LASALLE, we are passionate about exploring new ideas and pushing boundaries, and we are very pleased to partner with Singapore Airlines to continue raising the bar for innovation and creativity.

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