Hong Kong Visitor Arrivals Up 10.1% in H1 2018

The Hong Kong Tourism Board (HKTB) has reported that more than 30.6 million visitor arrivals were recorded in the first half of 2018, representing a year-on-year growth of 10.1%.

Of these, overnight visitor arrivals exceeded 13.85 million, up 6.2% year-on-year.

Mr Anthony Lau, Executive Director of the HKTB said, “The growth in total visitor arrivals in the first half of this year was driven mainly by the Mainland market. As for international arrivals, long-haul markets performed well, growing 2.6%. With the continued intense competition among travel destinations in the region, visitor arrivals from short-haul markets fluctuated, falling of 1.5%. Looking ahead, the business environment for the tourism industry will face different challenges caused by the unstable global economy and exchange rates, which may affect tourism growth in the second half of the year. The HKTB will continue to work with the travel trade to attract more overnight visitors from different source markets to Hong Kong.”

To address the situation in short-haul markets, the HKTB has scaled up summer promotions in those markets, targeting mainly the family and young segments, and has also partnered with airlines, especially low-cost carriers, and other trade partners to launch special travel offers.

The HKTB said it will also continue its collaboration with the trade to launch promotions riding on mega events to attract more visitors to Hong Kong. Two examples of this will be the upcoming opening of the Hong Kong Section of the Guangzhou-Shenzhen-Hong Kong High Speed Rail and the Hong Kong-Zhuhai-Macao Bridge, when the HKTB will introduce related promotions through various channels to promote the two main infrastructure additions and travel experiences featuring Hong Kong and the Greater Bay Area.

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