SITA Appoints Jacques Demaël as Senior Vice President Strategy & Business Support

SITA has appointed Jacques Demaël as Senior Vice President Strategy & Business Support.

Jacques joins SITA from Bryan Garnier, an independent investment bank dedicated to growth companies.

Jacques has been an advisor to several private equity funds, investors and governments in both EMEA and the US, specifically in technology, media and telecommunications.

He has also worked with technology start-ups and other emerging leaders to explore new opportunities in areas such as artificial intelligence and connected life.

Prior to that Jacques had a long career at France Telecom/Orange, holding various executive roles in both consumer and business markets, in London, Paris and Geneva.

Jacques Demaël said, “It is an exciting time to join SITA. The air transport industry is thriving and SITA is in a prime position to advance this growth by providing a portfolio of products and services that help the industry become more efficient and passenger focused. With the right focus and team behind us, I see tremendous potential for SITA to build on its existing credentials as a trusted supplier and partner to the industry.”

Reporting directly to SITA CEO Barbara Dalibard, Jacques will be based in Geneva, Switzerland.

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