First Lady of Iceland Becomes UNWTO's Special Ambassador for Tourism and SDGs

H.E. Ms. Eliza Jean Reid, First Lady of Iceland, has been nominated as a Special Ambassador for Tourism and the Sustainable Development Goals (SDGs).

The UNWTO launched the Special Ambassadors for Tourism and the SDGs programme as a legacy of the International Year of Sustainable Tourism for Development 2017.

H.E. Ms. Eliza Jean Reid, said, “A strong, positive correlation exists between tourism and peace. The very existence of tourism depends on peace and security. Tourism represents a vital force for peace and a factor of friendship and understanding among the peoples of the world, because of the direct contacts it engenders between people of different cultures and lifestyles ... With my strong belief in the power of sustainable tourism to help reduce inequality and increase tolerance, it is a tremendous honour for me to have been asked to be a Special Ambassador for Tourism and the Sustainable Development Goals.”

UNWTO Secretary-General Taleb Rifai, added,  “By becoming a Special Ambassador on Tourism and SDGs the First Lady who personify Iceland’s wholehearted commitment to sustainable tourism development will surely provide an invaluable support to our efforts to make tourism more sustainable and increase our contribution to all 17 SDGs.”

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