Tue, 5 April 2016

British Airways Celebrates 400 Years of William Shakespeare with Promotion

To mark 400 years of William Shakespeare, British Airways is celebrating the prominent English writer’s famous works with special discounts on return fares to the UK and Europe.

Holidaymakers can travel to London, the UK and Europe from just Sin$1,218 on World Traveller economy, and Sin$2,288 on World Traveller Plus premium economy.

The offer is available for outbound travel from Singapore between 11 April 2016 and 31 December 2016. Tickets must be booked by 4 May 2016 on

Just a few of the many destinations you could visit that feature in Shakespeare’s classics include:

London, United Kingdom: William Shakespeare lived in London and also used the capital city as the centre for some of his most famous plays such as Henry IV and King Lear. Westminster Abbey, located in the heart of London, is mentioned in Shakespeare’s work and visitors can look around the gothic church and grounds. The Tower of London is also referenced, the famous landmark is one of the royal palaces holding The Queen’s Crown Jewels which are still regularly used today. The Globe, a replica of Shakespeare’s theatre, showcasing different productions from the writer in an open air performance is also a must-visit attraction.

Windsor, United Kingdom: Windsor, located along the River Thames is the setting for Shakespeare’s comedy, The Merry Wives of Windsor. The historic town can be easily reached in just forty minutes by car or train from the city of London. Windsor Castle is the world’s largest and oldest occupied castle, and the official residence of Her Majesty the Queen. To celebrate William Shakespeare’s works, Windsor Castle is hosting a special exhibition until February 2017 in its Royal Library. It includes Shakespearean materials collected by the royal family and accounts of performances that took place in the castle.

Scotland, United Kingdom: Referred to by many actors as ‘The Scottish Play’, the renowned tragedy of Macbeth is set across Inverness and Fife in Scotland. The city of Inverness offers an insight into the rich Scottish heritage and culture. Explore the Highlands including the famous Loch Ness, the legendary home of Nessie the Loch Ness Monster. Fife located near the coast is well-known for the University of St. Andrews, attended by the Duke and Duchess of Cambridge. It is also home to The Scottish Deer Centre which offers a fun-filled family day out with 14 different types of deer to see and rare Scottish wildlife including the wildcat. Golfing enthusiasts will be spoilt for choice with Fife’s selection of courses. The most famous is St Andrews Links, it has one of the oldest golf courses in the world and all seven courses are open to the public.

Italy: Italy, the cultural capital of Europe is the setting for many of Shakespeare’s plays, including the tragic love story of Romeo and Juliet set in the northern city of Verona. The city of Venice is the central location for Othello and the Shakespearean comedy, The Merchant of Venice. Travellers looking to visit places in the city referenced by Shakespeare, can visit the bustling Rialto Market to see an array of stalls selling fresh vegetables, fruits and seafood. Take the ultimate tour along the Grand Canal in the famous gondolas like the characters Lorenzo and Jessica from the play. Antony and Cleopatra, Coriolanus, Titus Andronicus and Julius Caesar are known as the ‘Roman plays’ as they are all set in ancient Rome. The volcanic Alban Hills mentioned in Coriolanus are located on the outskirts of the city, are a beautiful place from which to capture the stunning scenery.

Athens, Greece: The historical city of Athens is the location of William Shakespeare’s magical and romantic play, A Midsummer Night’s Dream. It tells the story of fairies, actors and the marriage of the Duke Theseus of Athens and Hippolyta the Amazon queen in the forest under the moonlight. The ancient city of Athens is steeped with historical sites and travellers can visit the ruins of Acropolis, Parthenon and the Temple of Hephaestus. To the get the best views of the Greek city, climb or take the tram up Mount Lycabettus.

All British Airways flights from Singapore arrive at the airline’s home at London Heathrow Terminal 5.

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