GHM to Launch Mid-Market Brand

GHM has partnered with van de Bunt Partners to launch Tin Hotels, a mid-market brand of accommodation.

“We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier. We will create hotels that are not merely places to stay, but function as venues to connect: as social hubs, design spaces or simply, places to be seen at,” said Hans R. Jenni, GHM’s co-founder and president. “This will be a new chapter in the history of GHM.”

The Tin Hotels team aims to expand swiftly, starting with the launch of its first hotels in Dubai and Oman and over the course of the next few years, to grow within the Middle East region before reaching its target of 35 properties in 2022.

Peter van de Bunt, the managing director of van de Bunt Partners, said, “GHM is known in the luxury hospitality market for its innovation, design and elegance. This partnership for Tin Hotels intends to employ their expertise in a segment that has great potential to evolve beyond the mediocre.” 

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