TravelNewsAsia.com
Mon, 22 February 2016

Ascott in Strategic Alliance with Chinas Largest Construction Firm

Ascott has forged a strategic alliance with Dongfu Investment Development Corporation a real estate subsidiary of China State Construction Engineering Company (CSCEC), Chinas largest state-owned construction and infrastructure builder.

Through this partnership, Ascott will have the first right to manage apartments currently under development as well as future projects to be built by Dongfu Investment.

Dongfu Investments parent company, CSCEC, is ranked 37 amongst Fortunes global 500 companies with massive projects internationally from Singapore to United Arab Emirates and South America.

Mr Lee Chee Koon, Ascotts Chief Executive Officer, said, Ascott is delighted to be the first international serviced residence company to form a strategic alliance with Dongfu Investment. Ascott has forged strong alliances with industry leaders from land owners to property developers, construction firms, online platforms and tech companies. Our partners have chosen to collaborate with us due to Ascotts strong capabilities in managing award-winning serviced residences globally for the past over 30 years. These partnerships will allow Ascott to deepen our presence and build scale in key cities; expand our network to new gateway cities; broaden our reach to even more travellers as well as create new seamless O2O experiences for our guests.

Ascott and Dongfu Investment kicked off this alliance with a management contract for the 148-unit Citadines Guoxitai Xian which is slated to open in 2018.

Citadines Guoxitai Xian is close to Xians Hi-Tech Industries Development Zone where 1,000 multinational corporations including 40 Fortune 500 companies such as Samsung, Micron, Infineon and NEC are based.

Part of a mixed-used development that also includes an office tower as well as retail outlets, Citadines Guoxitai Xian will offer guests a choice of studios to two-bedroom apartments as well as gymnasium, breakfast area, childrens playroom, launderette and yoga room.

China is Ascotts largest market with the most number of properties. We have recorded three consecutive years of expansive growth in the country with more than 2,000 units added year on year. In 2015, we secured over 2,500 units across 14 new properties in China. We are positive that demand for quality serviced residences will continue to grow in China, riding on the increasing domestic travel especially in the first and second tier cities, said Mr Kevin Goh, Ascotts Managing Director for North Asia. Through our alliance with Dongfu Investment, we will be looking at expanding in cities such as Shanghai and Jinan, tapping on our partners major commercial building projects across these cities. Our latest partnership with Dongfu Investment will widen Ascotts lead as we advance towards our target of 20,000 units in China by 2020.

Following the recent opening of Ascott Central Wuxi, at least 10 properties are slated to be opened this year in various Chinese cities including Beijing, Chongqing, Shenyang, Tianjin and Xiamen.

See other recent news regarding: Ascott, China

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