British Airways and Iberia Sign Up For Travelport’s Merchandising Solution

British Airways and Iberia have signed up for Travelport’s merchandising solution, Travelport Rich Content and Branding.

The solution takes branded fares, product attribute selling, comparison shopping and ancillary service and enables the airlines to fully display their brand proposition, exactly as they would on their own websites.

It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families and gives airlines the greatest control possible over how their products appear on travel agents’ screens.

Derek Sharp, Travelport’s Senior Vice President and Managing Director, Air Commerce, said “We’re delighted that both carriers have chosen to take advantage of our innovative merchandising capabilities which are unrivalled in the industry. Both British Airways and Iberia are important, long standing airline partners and today’s announcement is very good news for our mutual customers around the world.” 

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