Outrigger Rebrands Ohana Hotels and Resorts

Ohana Hotels and Resorts has rebranded as Ohana Hotels by Outrigger.

The new name and logo is part of Outrigger’s overall corporate brand strategy introduced last year when the company launched its premier global beachfront brand, Outrigger Resorts, and brought its collection of Hawaii resort condominiums under the Hawaii Vacations Condos by Outrigger umbrella.

“The transition to Ohana Hotels by Outrigger allows our guests to more easily recognize the brand as part of the Outrigger Hotels and Resorts portfolio and associate this with our global focus on providing unique, culturally authentic vacation experiences,” said Sean Dee, Executive Vice President and Chief Marketing Officer for Outrigger Enterprises Group. “We are confident this endorsement will provide benefits for both our guests and travel partners.”

The Ohana brand was created in 1999 for travelers seeking quality accommodations at mid-level pricing. There are two Ohana properties in Waikiki, both located close to popular visitor attractions and beaches. With the Ohana rebranding, the properties will now be called Ohana Waikiki East by Outrigger and Ohana Waikiki Malia by Outrigger. 

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