Starwood Signs Sheraton Hotel in Makkah, Saudi Arabia

Starwood has expanded its portfolio of hotels in the Kingdom of Saudi Arabia with the signing of a new Sheraton in the holy city of Makkah.

Owned by Altayyar Travel Group Holding Company, Sheraton Makkah Jabal Al Kaaba is scheduled to open by the end of the year.

The hotel is located close to the new expansion of the mosque and will provide guests with special access and views of the holy Haram.

Sheraton Makkah Jabal Al Kaaba will feature 414 rooms and branded service apartments, four dining experiences, as well as meeting and events space.

“Saudi Arabia remains one of our strongest growth markets in the region and we are on track to more than double our presence in the country in the next three years,” said Neil George, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Africa and Middle East. “With the growth of religious travel into Saudi Arabia, there continues to be a strong demand for hotels within the holy city and Starwood is in an enviable position with a pipeline of more than 3,000 new rooms in addition to 1,200 existing rooms in this market.”

Altayyar Travel Group has recently taken a strategic direction to integrate and expand its business into the hospitality sector, and to build a solid portfolio complementing its current business of travel-related services and e-commerce.

“We believe the location of this hotel together with a strong brand name like Sheraton makes for a winning combination for our first branded hotel in the holy city. We are confident in Starwood’s ability to provide the finest of its globally recognized services under the Sheraton brand to pilgrims,” said Abdullah Aldawood, CEO of Altayyar Travel Group. “We are committed to modernization across all of our business units to ensure sustained growth through integrating the hospitality aspect and innovation in our existing travel related businesses.” 

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