Hard Rock Signs Hotel in Dalian, China

Hard Rock International is to expand its portfolio of hotels to Dalian, China.

The 200-room Hard Rock Hotel Dalian, in collaboration with China-based Luneng Real Estate Group, is a new-build, oceanfront resort which is scheduled to open in 2018.

With projects underway in Shenzhen and Haikou, the Hard Rock Hotel Dalian will be the brand’s third property in Mainland China.

“With the Chinese travel industry quickly changing as leisure demand grows, we feel the music-centric programming at Hard Rock Hotels will resonate well with Chinese travelers who visit Dalian each year,” said Leong Wy Joon, senior vice president of hotel development, Asia and India at Hard Rock International.

Bordering the Yellow Sea, Dalian is recognized as one of China’s major tourist destinations, drawing more than five million visitors each year with its expansive coastlines and easily accessible beaches.

The upcoming Hard Rock Hotel Dalian will offer a vast array of amenities such as multiple dining establishments, including both a casual and fine dining signature restaurant, as well as a nightclub, kid’s club and fitness center.

Hard Rock Hotels Preview Center

To support the upcoming project, Hard Rock International in collaboration with China-based Luneng Real Estate Group, the developers of the project, will create the “Hard Rock Hotels Preview Center” – a fully branded experiential space located directly adjacent to the hotel’s building site.

Set to open Spring 2016, the Preview Center will allow for both locals and travelers to become familiar with the Hard Rock Hotels brand by engaging with multiple signature offerings, such as enjoying music memorabilia from Hard Rock’s collection of more than 80,000 legendary items.

In addition, the space will feature Fender guitar stations allowing for guests to interact with The Sound of Your Stay music amenity program and Rock Spa demonstrations, providing guests with an all-encompassing look at the brand and what guests can expect from China’s upcoming Hard Rock Hotels.

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