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STR Partners Ecole Htelire de Lausanne to Launch Hospitality Research Center

Travel News Asia Latest Travel News Podcasts Videos Friday, 9 January 2015

STR Global has partnered Ecole Htelire de Lausanne (EHL) to launch the Lausanne Hospitality Research Center.

The mission of the Lausanne Hospitality Research Center in partnership with STR Global is to be an eminent source of international hospitality research and leading distributor of that knowledge.

The center provides an online platform that features the research-based hospitality knowledge generated by center fellows and EHL students and makes it freely available to hospitality industry managers and leaders, Lausanne Hospitality Research Center in partnership with STR Global industry sponsors and EHLs students, faculty and other stakeholders.

STR Global and EHL share a commitment to bridging the gap between industry and academia. Together, they can provide practical solutions for the challenges the industry faces today, as well as look ahead to proactively address issues the industry will face tomorrow.

We are excited about the opportunity to increase the dialogue between educators, researchers and industry professionals, said Elizabeth Winkle, Managing Director of STR Global. We seek to bridge the gap between academia and the hotel industry. We also look forward to communicating the results of academic research to the industry. STR Global appreciates EHLs desire to analyse and address performance trends, development challenges and profitability issues. A closer collaboration will benefit hotel companies and tourism organizations around the world.

STR and STR Global have been committed to academia since their inception in 1985. In 2011, STR and STR Global launched the SHARE Center to significantly increase its quality of service to universities around the world. The mission is to provide schools with large volumes of various types of hotel and tourism data, as well as related resources, for research, student projects, and for use in the classroom. EHL was one of the first universities to join the SHARE Center and continues to be a strong supporter. There are now nearly 400 members schools from 50 countries.

STR and STR Global are also involved with the new Masters in Global Hospitality Business programme. This programme offers students an opportunity to work with the most qualified professionals to gain a thorough understanding of the hotel industry around the world. The Certification in Hotel Industry Analytics, jointly offered by STR and AHLEI, will be presented to students during this program. The first intake for the program is in September 2015.

STR, ADR, RevPAR, Trends, Lausanne, Research

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