Sustainable Travel International has appointed a
Effective 1 April 2015,
Founder Brian T. Mullis will be Sustainable Travel Internationals
new Chairman of the Board, and Dr. Louise Twining-Ward will take
Mullis place as CEO.
Mullis has always nurtured a senior
leadership team and will work closely with Twining-Ward to expand
the organizations ability to harness the power of travel and
tourism as a force for global good.
Were at an inflection point in our history.
The urgency for transformative solutions and outcomes has never
been greater, Mullis said. Poorly managed tourism is a threat to
the environment, cultures, and landscapes on which it depends. But
when carefully managed, tourism not only creates economic growth
and wealth, it can enrich lives, strengthen communities, and
protect our natural and cultural heritage.
Now more than ever we need a shared cause that the travel
and tourism industry can rally behind and support. We look forward
to working with other industry leaders to redefine travel and
tourism as a force for good through our collective efforts,
After owning and operating a leading tour operator business
for nearly a decade, Mullis conceived of Sustainable Travel
International in 2002. His vision was an organization that would
mainstream sustainability in tourism through the development of
practical, replicable tools that can be contextualized and scaled
in order to create greater wellbeing for tourism host communities
and help protect their sense of place.
International is now based in Washington, D.C. with an annual
budget of $2.4 million, a full time staff of 12, and a global
network of NGO, government, and private sector partners.
Among other innovations during Mullis tenure, Sustainable Travel
International developed one of the first cross-sector sustainable tourism standards, created some of the first carbon calculators
and destination level travel philanthropy programs for travel and tourism, led the development of the Global Sustainable Tourism
Councils destination criteria, and established integrated tools
for regional and global collaborative initiatives, which have been
implemented in nearly 100 destinations worldwide.
to the future, Mullis will work with the Executive Board and
Twining-Ward to grow the impacts of the organization and its partners through global and regional initiatives, and help to tell
the hopeful story of how tourism can positively impact peoples
lives and protect places.
In the publics view, travel
and tourism is not associated with social change, Mullis
commented, but with billions of people traveling internationally
and domestically each year, there are billions of opportunities to
improve livelihoods, protect biodiversity, and promote a deeper
understanding of the world.
The landscape for tourism
development and cause-based organizations is changing rapidly as
UN agencies and donors shift to mission and outcome-oriented
programmatic investments that achieve sustained impact, and
multinationals look for social and environmental, as well as
financial, returns on their investments in corporate
One of the greatest tools to change the
world is to leverage the power of tourism by creatively linking
locally-owned and community-based enterprises to meet the growing
global demand for authentic destinations and quality experiences,
said Jamie Sweeting, President of Planeterra Foundation, Vice
President of Sustainability at G Adventures, and Sustainable
Travel Internationals current Chairman of the Board.
Twining-Ward, who will now lead the organization, has been with
Sustainable Travel International for five years. Sustainable Travel Internationals Executive Board praised Twining-Ward as a
progressive leader with a deep understanding of the industry, and the drive to help the organization achieve its goal to positively
impact at least 10 million lives in 10 years.
widely respected as a leader in her field. She has been a driver
of innovation and change at Sustainable Travel International, and
has helped Brian pioneer the organizations award-winning tools
and approaches to improve social, economic and environmental
decision-making and destination-level sustainability, Sweeting
Twining-Ward, a sustainable tourism specialist by training,
has served as Sustainable Travel Internationals President since
2012, and was previously Chief Technical Officer. Twining-Ward
received her Ph.D. in Sustainable Tourism from the University of
ASEAN Tourism Forum,
Nay Pyi Taw,