Swiss Partners Amadeus to Launch Fare Families Through All Channels

Swiss has become the first airline to launch Lufthansa Group’s branded fares across the direct and indirect channels.

The airline will use the Amadeus Fare Families solution to maximise exposure of its Light, Classic and Flex fares and increase multichannel merchandising opportunities.

By branding and differentiating its products and services, Swiss will be able to show the full value of each fare family offering greater transparency on product characteristics and terms and conditions.

Through this enhanced shopping experience, Travel Agents will be able to better service and advise their customers, as well as upsell from one fare family to the next based on individual needs and preferences.

“We are pleased to simultaneously introduce our new branded fares in our direct and indirect channels so Amadeus Travel Agents and Swiss customers can enjoy a consistent offer and shopping experience. This represents the next step in our merchandising strategy as we brand and evolve our products according to traveller needs,” said Marcus H. Frank, Vice President and Head of Revenue Management, Pricing and Distribution at Swiss.

Swiss is the first airline to go live with ATPCo Branded Fares and Amadeus is the first technology provider to support this new industry standard, offering airlines the ability to file centrally or directly in the Amadeus system.