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Leadership Changes at AirAsia X

Travel News Asia Latest Travel News Podcasts Videos Monday, 2 February 2015

Datuk Kamarudin Meranun has been appointed as Group CEO, AirAsia X, while Benyamin Bin Ismail has been appointed as acting CEO of AirAsia X Berhad, as part of an on-going reorganization exercise.

In this newly created role, Kamarudin will spearhead developing the overarching strategy for the AirAsia X Group, which encompasses AirAsia X Berhad, AirAsia X Thailand and Indonesia AirAsia Extra.

Over the past few months, we saw the company facing challenges in a difficult environment. After a thorough review, a decisive turnaround plan was initiated to put the company on substantially better financial footing to ensure we bring back confidence to the market. With this robust plan in place, AirAsia X will advance to the next chapter of growth and uphold its leadership position in the long haul, low cost market. The AirAsia X board and the co-founders including myself are confident in this plan and we will be executing a rights issue and we will fully underwrite our portion in support of the company, said Kamarudin. We have a solid company here and together with Ben, who has a thorough understanding of the AirAsia and AirAsia X business model and the culture that has made AirAsia a leading airline, I am truly confident in turning this company around and bringing it to profitable growth.

Benyamin joined AirAsia Berhad in 2010, heading up the Investor Relations team and most recently played the role Group Head of Corporate Development, Implementation and Investor Relations.

Reporting to the GCEO, he led the group in corporate development, finding strategic opportunities complementing AirAsias airline and non-airline businesses through mergers and acquisitions, investments and special projects. He also managed regional IR, communicating the AirAsia Group strategy, growth and outlook to the investor community.

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