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Thu, 20 August 2015

MasterCard Adds Bali to Priceless Cities Program

MasterCard has added the popular tourist destination of Bali to its Priceless Cities program.

Priceless Bali opens up access to novel experiences for cardholders, such as the opportunity to take to the skies on a private helicopter ride for an aerial view of the famed Uluwatu Temple that sits atop a 70-metre tall limestone cliff facing the open ocean. Or to do a guided culinary adventure on the Bali Food Safari to mystery restaurants.

Those with an eye for design could choose to spend an afternoon with internationally acclaimed French artist Pascal Morabito and even stay at his luxurious 12-bedroom villa, used as a private gallery for his works.

Food lovers are invited to indulge in a private Balinese feast prepared exclusively for them in their villa, while being entertained by a traditional Balinese dance performance.

Alternatively there is a whole host of complimentary benefits including yoga classes, private massages, surf lessons, horse riding and more, when booking at any one of the 700 luxurious villas available through Ministry of Villas.

The introduction of Priceless Bali marks an extension and evolution of MasterCards existing Destination Bali program that has been running for the last five years, during which cardholders have enjoyed access to a wide range of over 200 benefits and privileges available locally.

The Priceless Cities platform has seen strong traction throughout the world in just five years, it has been launched in over 35 markets and counting, said Deborah Goldingham, Head of Marketing, South East Asia, MasterCard. According to MasterCards Asia Pacific Destinations Index, this year Bali is expected to welcome over 7 million visitors who will spend US$11 billion and Priceless Bali will definitely strengthen the islands appeal as a coveted getaway destination as we uncover hidden gems and allow visitors to re-experience Bali in surprising and unexpected ways.

Bali is the second city in Southeast Asia to be part of Priceless Cities, three years after the launch of Priceless Singapore in 2012.

MasterCard, Bali, Indonesia

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