Tourism Australia has appointed Andrew Hogg as
Regional General Manager Greater China, based in Shanghai.
Mr Hogg joins Tourism Australia from Qantas
Airways, where he has held his current position of General Manager
China since 2011.
He has held a number of other senior roles in a
career spanning more than 25 years with Qantas Airways, covering
finance, sales, marketing and operations.
Tourism Australia Managing Director John
O’Sullivan said Andrew Hogg was a well-respected and senior leader
with strong international experience and a skill-set ideally
suited to the role and the region.
“This is a key position for us, and I’m
delighted we’ve secured someone of Andrew’s calibre to lead our
China and Hong Kong teams. Andrew has a deep knowledge of the
market and is well connected in the region, both commercially and
politically ... Now’s the time to kick on
and step up our efforts to convert the enormous appeal for
Australia amongst the Chinese into more actual visits, higher
quality itineraries and, ultimately, increased spending,” Mr
O'Sullivan said.
Mr Hogg said, “Last year around 100 million
Chinese travelled internationally, with numbers expected to
increase to 200 million in the next five years. This presents an
unprecedented opportunity for Australian tourism and an exciting
time to be joining Tourism Australia’s China team.”
China is Australia’s second largest (by volume)
and most valuable inbound tourism market, currently worth more
than A$5 billion annually.
Recent forecasts by Tourism Australia
indicate the market could be worth up to A$13 billion by the end
of the decade.
Tourism Australia is strongly represented in
Greater China with offices in Shanghai, Beijing, Guangzhou and
Chengdu, as well as Hong Kong SAR.
Tourism Australia,
Australia,
RGM,
General Manager,
Shanghai,
GM
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