Hainan Airlines Signs Digital Media Solutions Agreement with Travelport

Hainan Airlines, one of the largest airlines in China, has signed a Digital Media Solutions agreement with Travelport.

The media agreement extends Travelport and Hainan Airlines’ existing partnership which saw the carrier sign up for Travelport’s Rich Content and Branding merchandising technology at the beginning of 2014.

Travelport’s Digital Media Solutions enables Hainan Airlines to put promotional messages on the screens of 68,000 connected agents worldwide, to enhance visibility of its new direct routes following its recent expansion into North America.

Mr. Li Xiang, Director of International Business at Hainan Airlines, said, “Having already signed up to Travelport Rich Content and Branding, it was a great opportunity to leverage this technology and continue working closely with Travelport on a customized digital media and content program to deliver our goals. We are confident that through Travelport’s Digital Media Solutions and our world-class service, we can reach a wider global audience and increase revenues.”