Etihad Airways Partners Nicole Kidman for New Global Campaign

Etihad Airways has launched a new global brand campaign.

Nicole Kidman is both star and narrator of the feature, which will be shown globally on television and social media in both 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.

The TVC was shot onboard Etihad Airways’ new flagship Airbus A380 and in a number of locations around the world, including various landmarks in Abu Dhabi.

The TVC also features a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi, which is celebrated architect Jean Nouvel’s futuristic showcase of modern architecture, influenced by the light and geometric patterns of the Emirate.

The Foster & Partners Vieux Port Pavilion in Marseilles was chosen to reflect the airline’s focus on design, while the Villa Méditerranée, also in Marseilles, a centre of culture and promotion of international dialogue and friendship, symbolises Etihad  Airways’ role as a global connector. The 17th century baroque hall of the historic Strahov Library in Prague represents knowledge, learning, and the desire to innovate and lead.

Peter Baumgartner, Etihad Airways Chief Commercial Officer said, “Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative inflight experience for our guests. We are rewriting the rule book and reimagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality. This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels. Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand.”