Premier Inn Signs 300-Room Hotel in Singapore

Premier Inn, Whitbread’s rapidly expanding “value-for-money” hotel brand, has signed a deal to make Singapore part of its international expansion plans.

Scheduled to open in mid-2016, the 300-room Premier Inn Singapore Beach Road will be located close to the cultural districts of Haji Lane and Arab Street as well as the bustling Marina Bay Central Business District. The hotel will also be within a kilometre of the Singapore Sports Hub.

The hotel will feature a swimming pool, gym and meeting facilities.

“Singapore has a competitive hotel landscape set within a strong growth market in Southeast Asia. It is therefore a vital part in our international expansion strategy and will support our growth in the region,” said Aly Shariff, Senior Vice President Operations, Premier Inn Asia.

Premier Inn Singapore Beach Road joins Premier Inn’s growing portfolio of properties worldwide as it plans to have 50 hotels in Southeast Asia, India and the Middle East by 2018. Premier Inn currently operates over 670 hotels globally including five hotels in the Middle East and three in India.

“Opening new hotels in these three key regions is now part of our long-term strategy to further enhance and develop the Premier Inn brand globally and we are confident it will be well received in these markets by value-conscious travellers,” said Erik Van Keulen, Senior Vice President Development, Premier Inn Asia Pacific.

The expansion plan will see the group with around 10,000 new rooms by 2018 in Singapore, India, Indonesia, Thailand and the Middle East across key cities including Bali, Bogor, Jakarta, Makassar, Surabaya and Yogjakarta (Indonesia), Bangkok (Thailand), Chennai, Goa and Mumbai (India), Dubai and Sharjah (UAE), Muscat (Oman), Doha (Qatar) and Jeddah (Saudi Arabia).

Premier Inn Hotel Central Southport - HD (November 2011)

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