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Wyndham Appoints New Chief Marketing Officer

Travel News Asia Videos Podcasts Latest Travel News Asia Tuesday, 3 June 2014
 

Wyndham Hotel Group has appointed Josh Lesnick as chief marketing officer.

Josh will be responsible for the companys brand, loyalty and online marketing; e-commerce; global sales; hotel system strategy; and revenue management functions.

Josh joins Wyndham Hotel Group from Audience Rewards where he served the last six years as President and CEO of the industry-wide marketing alliance created by the major Broadway theatre owners and national arts presenters to promote the development of new audiences and reward loyal patrons.

Previously, he spent nearly two decades working in hospitality in executive leadership roles with Starwood Hotels and Resorts and Hyatt Hotels Corporation. During that time, Josh focused on hotel marketing, customer relationship management, online marketing, loyalty and membership programs. He was responsible for leading the successful rollout of the Starwood Preferred Guest program and the companys field online and CRM marketing organization.

We are all very excited to welcome Josh, an established marketing leader and loyalty expert, to the Wyndham family, said the companys hotel group President and CEO, Geoff Ballotti. With the launch of our first-ever Wyndham Hotel Group marketing campaign that showcases the diversity across our powerhouse Super 8, Days Inn and many other iconic brands, it is a very exciting time for our organization as we invest in new consumer and distribution marketing campaigns that are driving record numbers to our Wyndham Rewards websites. Josh's background, experience and expertise in this field is perfect for us now to help build on this momentum.

Josh earned his Bachelor of Science degree from Cornell Universitys School of Hotel Administration and currently serves on the Board of Directors of Audience Rewards.

He will be based in Parsippany, N.J.

Wyndham, Marketing, CMO

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