Kanokros Sakdanares Elected President of Hotel PR Association of Thailand

Ms. Kanokros Sakdanares, who is corporate director of marketing communications at Centara Hotels & Resorts, has been elected president of the Hotel Public Relations Association of Thailand.

The Hotel Public Relations Association of Thailand is a non-profit organisation founded in 1988 by Chadachat Jinayodhin, the first president, with the objectives of creating a good relationship amongst members and between members and the press, encouraging careers in public relations, and supporting charities and public welfare activities. Membership is open to all public relations and marketing communications personnel at hotels throughout Thailand.

“This is a great honour for me, and I shall continue with the objectives set by the first president,” said Kanokros. “Thailand’s hotel and hospitality sector carries an enormous responsibility for promoting the image of Thailand to visitors from around the world, and professional public relations has a vitally important role to play. The association promotes unity across the entire hotel sector, and acts as a reference point for enquiries from the international media.”

The president and her committee members will be in place for a two-year term, ending in June 2016.

Khun Earth Saisawang held the position of president before Khun Kanokros.

Kanokros Sakdanares

Kanokros has been with Centara Hotels & Resorts for 10 years and is responsible for overseeing public relations for the company and brand images for 67 properties across Thailand and overseas, additionally acting as the company’s public ambassador.

She has almost 25 years’ experience in marketing communications and public relations in the hotel industry.

Kanokros graduated with a bachelor’s degree, majoring in public relations and advertising, from the Faculty of Business Administration at Ramkhamhaeng University in 1991. She gained a master of business administration degree, majoring in marketing, from Srinakarinwirot (Prasarnmitr) University in 2004.

In 1995, Kanokros went to further her English studies in London, and received a First Certificate in English from Cambridge University.

She began her career as a public relations officer at Sol Twin Towers Hotel Bangkok, which at that time was managed by a Spanish chain. After that she was the director of public relations with Amari Hotels, a local hotel chain, and subsequently with Royal Orchid Sheraton Bangkok, which is under Starwood, where she received the Best Public Relations award for Thailand, Hong Kong and Macau.