SilkAir Launches New Wireless Inflight Entertainment System

SilkAir, the regional wing of Singapore Airlines, has launched its new wireless inflight entertainment (IFE) system, SilkAir Studio on all its Boeing 737s, and will progressively be implemented on most of its A319 and A320 aircraft by end 2014.

Passengers on SilkAir flights will be able to stream blockbuster hits, short features, as well as chart-topping music to their personal laptops and handheld devices throughout their flight.

With SilkAir Studio, customers do not need to download a separate mobile app prior to boarding. Once the inflight entertainment system is switched on, customers can enjoy the new programmes on their personal mobile devices, such as laptops, smartphones, and tablets.

A wide variety of entertainment options will be offered: up to 20 Hollywood and international movies, up to 26 short features, and up to 100 musical albums, all refreshed on a regular basis to ensure there is always something new for frequent flyers. Following the launch, customers can look forward to titles such as The Wolverine, Blue Jasmine, Percy Jackson, Ilo Ilo, and Glee.

All these will be provided on a complimentary basis.

For flights above two hours, tablets will be offered to Business Class customers.

SilkAir Chief Executive, Mr. Leslie Thng, said, “Following the introduction of our new Boeing fleet in February, we are excited to introduce this new wireless inflight entertainment system, SilkAir Studio, to our customers. It is a service that will give passengers an innovative new way to enjoy entertainment content in the air, using personal devices of their choice to enjoy the latest and greatest programming from our SilkAir library. We have always strived to provide enjoyable experiences, and we are confident that SilkAir Studio will help us to continue delivering on this promise.”