Wyndham Hotel Group Launches Multi-Brand Campaign in U.S.

Wyndham Hotel Group has launched its first national umbrella advertising campaign in the U.S. aimed at building consumer awareness of its powerhouse brands and loyalty program.

The campaign, developed by MMGY and voiced by renowned actor John Goodman, is a natural evolution for the company and marks the first time the hotel group has invested in a multi-brand television and digital campaign.

“For our first national umbrella marketing campaign, we sought to build upon the strong foundations that each of our unique brands has developed and demonstrate that while each stands distinctly on its own, they are all the more powerful and rewarding to consumers when they come together under a loyalty program with a great variety of vacation options,” said Geoff Ballotti, president and CEO, Wyndham Hotel Group. “This campaign is an extension of our continued efforts to make researching, booking and earning Wyndham Rewards points as effortless and rewarding as possible. As our brands appeal to all consumer segments, it was important to include them all in such an expansive promotion that will air throughout the busy summer season.”

The Wyndham Hotel Group campaign launched on Monday, 12 May 2014, with national broadcast spots, and will air during major primetime programs and anticipated premieres, specials and finales, including “The Voice”, “The Bachelorette” and “Dancing with the Stars”.

The television spots will run through 21 September 2014 and will air on national networks and cable channels including ESPN, TBS and USA.

Media planning for the campaign was coordinated by Mediacom and the media mix includes digital and social advertising.

Creative online assets coincide with the broadcast campaign to carry Wyndham Hotel Group’s message across all web channels.

In celebration of the campaign launch, travelers can save up to 25% and earn Wyndham Rewards bonus points at participating properties when they book at wyndhamrewards.com.