Amadeus Acquires Hitit Loyalty

Amadeus has acquired the CRM and loyalty solutions division of Turkey-based Hitit Computer Services.

The acquisition will result in Hitit Loyalty’s operations becoming fully integrated into Amadeus’ Airline IT business. At present more than half of Hitit Loyalty’s existing customers are also Altéa users.

Julia Sattel, SVP, Airline IT, Amadeus said, “This is an important milestone for both Amadeus and our Airline IT division in particular. Loyalty is one of the key drivers connected to the core passenger servicing business of any successful airline, and being able to offer this service allows us to not only increase the value of our Altéa proposition but also to broaden our IT portfolio to better serve existing and future customers.

Amadeus will this year integrate Hitit Loyalty’s system with its Altéa suite. This integrated offer will be further enhanced by 2015 to deliver even richer business benefits for airlines and their customers. Hitit Loyalty products will be available both as an add-on module to Amadeus Altéa as well as a stand-alone product, which will help expand the company’s business with non-Altéa airlines.

Hitit Loyalty has a strong management and R&D team which will stay in Turkey, joining the existing Amadeus local team of developers and commercial support staff.

Apart from the Loyalty Division’s acquisition by Amadeus, Hitit Computer Services, will remain unchanged and will continue to operate with the previous shareholder structure, offering core airline solutions as before.

Under the leadership of its current CEO, Hakan Unlu, the acquired Hitit Loyalty will now be renamed as Amadeus IT Services, Turkey.

Hakan Unlu, CEO of Amadeus IT Services, Turkey said, “We are very excited to join the Amadeus family. We are convinced that becoming part of Amadeus, one of the largest investors in technology for the travel industry, is the best way to continue delivering first class technology solutions for airlines and growing our business.”