Karl Lagerfeld to Design Emblem for Sofitel So Singapore

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 30 January 2013

Karl Lagerfeld has been commissioned to design the emblem of the new Sofitel So Singapore.

The emblem will be unique to Sofitel So Singapore, and will appear on a range of exclusive objects available for guests during their stay.

Each Sofitel So hotel works with an international designer from the worlds of fashion or art to present the best of the location. Kenzo Takada provided design direction for the Sofitel So Mauritius, while Monsieur Christian Lacroix added his touch to the Sofitel So Bangkok.

Sofitel So Singapore is the third addition globally to Sofitel Sos expanding portfolio, while other hotels are currently under way in Mumbai, Rio and Sydney.

Sofitel So Singapore

Located at 35 Robinson Road, Sofitel So Singapores building was first built in 1927 where it remained a telecommunications and postal building until 1992.

The five-star hotel property retains its neo-classical facade and some of the existing building structures, while a newer five-storey wing is currently being constructed at the back.

The Sofitel So Singapore will feature 134 guestrooms including 23 suites.

The property, which has been owned by Royal Group Holdings since 2011, is currently under construction and is scheduled to open mid-2013.

Having Karl Lagerfeld as the Signature Designer for the distinctive Sofitel So Singapore was an obvious choice to us, allowing us to pay homage to the countrys symbolic heritage building with an iconic design collaboration, said Bobby Hiranandani, Managing Director of Royal Group Holdings. We are confident that this unprecedented partnership will galvanize the success of the boutique luxury hotel and offer guests a remarkable hospitality experience in true Sofitel style.

ATF, Vientiane, Laos, Sofitel, Accor, Singapore, Changi, Karl Lagerfeld

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