Four Seasons Joins Strategic Corporate Alliance Program at Cornell

Four Seasons Hotels and Resorts has joined the strategic corporate alliance program at the Cornell School of Hotel Administration (SHA).

Through the alliance, Four Seasons will continue as a partner of the Center for Hospitality Research (CHR) and will become a new corporate member of the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship (PIHE).

Susan Helstab, executive vice president of marketing, will maintain her seat on the CHR advisory board, and Chris Hunsberger, executive vice president of product and innovation, will become a PIHE advisory board member.

In addition, Four Seasons will donate data for a CHR research project titled "Customer Preferences for Signature Restaurants in Luxury Hotels and Resorts".

The strategic alliance also includes Four Seasons sponsorship of the Cornell Hospitality Icon & Innovator Awards, the Cornell Hospitality Research Summit, the Cornell Hospitality Business Plan Competition, and the Innovation Network.

"Four Seasons is an iconic luxury hospitality company and a leader in our industry. For the past 11 years, we have been fortunate to have them as a research partner, and we are delighted that they are extending their support to our entrepreneurship program and four of our most important events," said Joe Strodel, Jr., executive director of corporate affairs at SHA.