Hilton Deploys IDeaS’ G3 Revenue Management System

Hilton Worldwide has confirmed it will to continue to deploy IDeaS’ G3 Revenue Management System (G3 RMS) across 2,700+ Hampton Hotels and other focused-service hotels within Hilton Worldwide’s global portfolio of brands.

Building on a year-long pilot program, the agreement supports Hilton Worldwide’s Global Revenue Optimization (GRO) initiative, which is designed to help hotel owners better manage room availability and pricing in order to maximize each hotel’s revenue and profitability.

This agreement marks a significant expansion in the 15-year relationship between Hilton Worldwide and IDeaS.

The G3 RMS, which will be integrated with existing systems to ensure seamless operation, will track and analyze historical and current business performance to support revenue optimization company-wide.

The system was initially deployed to hotels at a number of brands within the Hilton Worldwide portfolio, including Hampton Hotels, Hilton Garden Inn, Homewood Suites and Home2 Suites, starting January 2013

. With over 250 properties now live on the solution, Hilton Worldwide plans to complete deployment to the focused service estate by summer 2014.

“Hilton Worldwide is committed to becoming the industry leader in revenue management,” said Chris Silcock, global head, revenue management, online and regional marketing, Hilton Worldwide. “Through the G3 revenue management system  and other cutting-edge analytics, we are taking the guesswork out of revenue management and pricing. And by helping our hotel operators and owners make better-informed revenue management decisions, we are positioning both our company and our franchisees for long-term financial success.”

IDeaS’ G3 RMS is in limited availability status now, and is scheduled for general availability in 2014.