SilverNeedle Launches Promotion for Travel Agents

To celebrate the first anniversary since SilverNeedle Hospitality launched its private label chain code “SD” (for SilverNeedle Destinations) in the Global Distribution System (GDS), the company is running a competition to reward the highest booker through bona fide travel agencies with a three-night stay at any participating hotel.

In addition, all travel bookers will stand a chance to win a three-night stay at any participating hotel in the Grand Lucky Draw. The promotion will run until 20 December 2013.

During the limited time offer, all travel bookers will receive 15% commission when they book the SD-SilverNeedle Daily Rate through the GDS.

“Since launching our private label GDS code a year ago, SilverNeedle Hospitality has become more connected to travel professionals. Our business volume originating from this important distribution channel has also grown substantially and as such, we would like to express our appreciation to our travel partners with this celebratory offer,” said Andrew Turner, Executive Vice President, Hotel Management at SilverNeedle Hospitality.

Properties under SilverNeedle Collection and hotel brands including Grand Chifley, Chifley, Australis, Country Comfort and Sundowner are available under the “SD” code.

SilverNeedle Hospitality is expected to launch its flagship NEXT Hotel Brisbane in mid-2014.