Brand USA to Increase Presence at ITB Asia by 20% in 2014

Spurred by the buoyant confidence and strong interest from Southeast Asian buyers shown at ITB Asia in Singapore, Brand USA will be returning to the travel trade show in 2014 with an expected 20% increment in its exhibition floor area from 160 sqm to 192 sqm.

With US$100 million in funding, Brand USA is the first ever unified international marketing organization to promote premier travel to the United States, including all 50 states, District of Columbia and 5 territories of USA.

Brand USA made its inaugural debut at ITB Asia Singapore (23-25 October 2013), bringing with it the largest turnout of USA exhibitors at the country's pavilion.

The major American presence at ITB Asia saw exhibitors including Visit Florida, NYC & Company, Las Vegas Convention and Visitors Authority, San Francisco Travel Association, Utah's Canyon Country, Caesars Entertainment, Chinese Host, Cirque du Soleil, CTN Tours, Hotel Metro, Grand Canyon West, Korean Air, Red and White Fleet - San Francisco Cruises, Skyliner Travel and Tour, Sterling Jewelers, Team America, The Meritage Collection, The Venetian & The Palazzo, Tour America, Universal Studios Orlando, and Wynn Las Vegas & Encore.

The economies of Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore and Thailand, have been enjoying stable and consistent growth, which has seen outbound travel to the U.S. growing by 5% to 10% in various markets.

At the Brand USA press conference, Jay Gray, Vice President of Global Partnership Development for Brand USA said, "The Southeast Asian market is emerging and rapidly growing, we are experiencing consistent demand for travel to the USA. ITB Asia in Singapore represents for us a key channel through which we reach out to the Southeast Asian audience seeking a unique and memorable travel experience. We are confident that our inaugural debut here will make a positive and lasting impression."

ITB Asia 2014 will take place 29-31 October 2014 at Sands Expo, Marina Bay Sands.