Renaissance Launches Interactive Gaming Experience to Promote Hotels

Renaissance Hotels has launched its first interactive film based gaming experience, Discovery Doors.

The online film experience was created by New York communications agency Anomaly and directed by award winning director Jason Zada.

Players of Discovery Doors are prompted to find “keys” which open doors in the online experience. Behind every door lies a unique discovery - such as the filming of a silent movie or an 80’s breakdance battle - and a chance to win one of over 500 select prizes, including the following:

The Global Discovery Pass: Winners and their guest will receive a one week long stay in three global destinations (Paris, France; Phuket, Thailand; and Sonoma, California) including airfare, upgraded VIP accommodations at Renaissance Hotels, an array of amenities and a local tour personally curated by the hotel’s Navigator.

The National Discovery Trip: Winners and their guest will receive one week in the U.S. city of their choice including airfare, upgraded VIP accommodations at Renaissance Hotels, a variety of special amenities and a local tour personally curated by the hotel’s Navigator.

Weekend Stays: Winners and their guest will receive two-night stay in the U.S. city of their choice, including an upgraded VIP accommodation at Renaissance Hotels.

Beyond simply travel experiences, Discovery Doors participants will have the opportunity to win a variety of culinary, shopping and additional discovery prizes from a selection of well-known brands such as a six-month subscription to the Artisanal Coffee of the Month Club, a one-year subscription to Birchbox and assortment of fine Artisan cheeses.

Players of Discovery Doors can continue to open doors and win prizes by collecting additional keys, via:

• Sharing a unique Discovery on Twitter @RenHotels with the hashtag #RDiscovery
• Sharing a Discovery on RenHotels.com via Twitter
• Inviting friends to sign up for Discovery Doors
• Checking into a Renaissance Hotel in person
• Checking into a Renaissance Hotel location via Foursquare

“During every stay at a Renaissance Hotel we want to inspire our guests to discover something new and unexpected, whether it’s within the destination or even within the hotel itself,” said Dan Vinh, vice president of global marketing for Renaissance Hotels. “Discovery Doors brings this idea to life through a fun virtual digital experience that engages travelers to experience Renaissance Hotels, unlock some surprising moments, and win cool prizes.”