Trump Hotel Collection Appoints SVP Sales and Marketing

Lisa A. Potts has joined Trump Hotel Collection as senior vice president of sales and marketing.

The 25-year hospitality industry veteran will oversee all of the brand’s sales and marketing strategies and initiatives as well as its aggressive global growth strategy, with a strong focus on Asia Pacific.

Potts joins Trump Hotel Collection from Starwood Hotels and Resorts where her career ascended to the role of regional vice president of sales and marketing where she oversaw hotels comprising of nine brands under the Starwood umbrella located in key markets throughout North America.

“Lisa has had a stellar career in sales and marketing and brings to her role a wealth of experience in all aspects of luxury hospitality. She will be a key player for us as we expand the Trump Hotel Collection brand on a global basis,” said Jim Petrus, chief operating officer.

Trump Hotel Collection has identified Asia Pacific as its primary growth market, opening a representative office in Shanghai in March, led by Jie “Robby” Qiu, vice president of development and acquisitions and chief country executive for Greater China.

In October 2012, Trump Organization Executive Vice President of Development and Acquisitions Ivanka Trump delivered the center stage presentation at Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong.