Westin's Heavenly Bedding Takes Off

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 10 July 2013

Westin's Heavenly bedding is now available in all of Delta's BusinessElite cabins throughout the world.

Delta passengers can now experience the new Heavenly bedding, designed and manufactured exclusively for Delta, on all BusinessElite International flights, as well as BusinessElite flights between New York's John F. Kennedy International Airport and Los Angeles, San Francisco and Seattle, and between Atlanta and Honolulu.

"Westin is renowned for providing travelers with the best bed in the business and we are thrilled to now offer consumers the best possible sleep experience in the skies and on the ground - no matter where their travels take them," said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts and Le Meridien. "With a history of industry firsts, the Westin Heavenly Bed and a winning approach to well-being, Westin has inspired unwavering guest loyalty and generated tremendous enthusiasm among guests around the world for the brand's signature suite of Heavenly offerings."

Westin's signature Heavenly line has exceeded $125 million in retail sales.

In line with global growth trends, the Westin brand is experiencing a surge in new hotel openings across Asia Pacific which is also driving the popularity of its Heavenly line in the region. Westin's retail products have gained such popularity in Asia that each month on average approximately 110 Heavenly Beds are purchased upon checkout across the brand's 39 properties in that region.

Westin became one of the first hotel companies to sell a signature retail line with the unveiling of the Heavenly Bed in-room catalogue in 2000. Since the retail program launched 13 years ago, the brand has sold more than half a million Heavenly products including beds, pillows, candles and more.

Westin, Starwood, Heavenly Bed

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